What is Technical SEO?
Technical SEO is the process of optimizing your website technical way that search engines use to crawl and index it, with the ultimate goal of increasing rankings.
Technical SEO refers to optimizing the technical factors of your website and server that affect your performance and user experience. These are the two main things that affect how users and search engines evaluate your website.
Technical SEO traditionally refers to optimizing your website for crawlability and indexability. Crawlability is the ability for search engines to access pages on your website while. On the other hand, indexability refers to the ability of a search engine to crawl your pages and add them to its index.
Importance of Technical SEO
Suppose you write the most amazing content . That everyone want to read. People will pay a lot of money just to read it. Millions of people are eagerly awaiting the announcement that you have released this amazing new content. Then the day finally arrived, and the message appeared. Enthusiastic customers click on the link to read your article .Then it takes more than 10 seconds for your site to load. Readers will be annoyed and they don’t want to wait to read it.
For every second your website loads, you lose readers and increase your bounce rate. No matter how good this content is, your site is not performing well and you are losing valuable traffic. This is just one example of why technical SEO is so important. Without this, Google and other search engines cannot find, crawl and index your site.
If search engines can’t access your site, you can’t rank and you’re among the 90.63% of sites that don’t get any organic search traffic from Google. User experience issues like page load times , Even if your site can be found and confusing navigation can still negatively impact SEO. Other issues like mobile optimization, duplicate content, and site security can cause search engines to rank your site lower.
Technical SEO factors
1. Mobile friendly
One of Google’s major algorithm updates in 2015 was an increased preference for responsive and mobile-friendly websites. In what is known as “Mobilegeddon”, several prominent websites have been penalized for not adopting a more mobile-friendly web model.
Fast forward to this day, having a mobile-friendly website is more important than ever. So how do I check the site’s compatibility with mobile devices? You can use the following free tools:
2. Site Map
Sitemaps are necessary for Google to find and index your web pages.
Fortunately, it’s easy to create an XML sitemap. If you are a WordPress user, you can create it using free WordPress plugins like Yoast or Google XML Sitemaps. Once you’ve created a sitemap, submit it to Google via Google Search Console.
To do this, log into your Google Search Console account and navigate to Sitemaps -> Add New Sitemap, then click “Submit”.
3. Website Speed
Website speed matters. Don’t make mistakes. If your site is slow and takes a long time to respond, Google will issue a small penalty for your site. This means that even if your content is the gold standard for that particular topic, your site will rank lower in the SERPs than if your site had faster load times. This is a technical SEO aspect that you cannot ignore.
Page Speed Insights – Its a free online website for checking page speed. If your site takes a long time to load, this can seriously affect your experience. user experience.
Follow these steps to speed up your website:
Optimize your website images – Use a compressed image format like JPG in the majority of your posts. Use a tool like Tiny PNG to further compress the image files. For more tips, check out Image SEO: 7 Useful Tips to Increase Your Organic Traffic.
Enable browser caching – This allows you to temporarily store certain data on your visitors’ computers, so they don’t have to wait for it to load every time they visit your site.
Enable compression – According to Yahoo, enabling compression on your website can shrink HTML and CSS files by 50-70% and dramatically increase site speed.
Reduce server response times – Google recommends keeping server response times below 200 milliseconds.
4. Optimize internal links
An internal link is a link that refer the use to another page on the same website. Although internal links do not have the same impact on search rankings as external links, they still play an important role in helping search engines understand the information hierarchy on the web. your website and establish an SEO-friendly site architecture.
So what’s the easiest way to optimize your site’s internal linking? Moz recommends using descriptive keywords in the link text that give an idea of the keywords the source page is trying to target.
5. Image Optimization ( fix ALT text )
Google don’t know what’s in an image. Instead, it uses metadata such as the image’s filename and alt text to identify what’s in the image. Alt text is used in HTML code to describe the appearance and function of images on a page.
In general, best practice for alt text is to keep it descriptive with full use of the main keywords you are targeting. Also, make sure you don’t stuff it with keywords.
Image referencing is more than just adding alt text. Image optimization can better your site’s performance in all search engines.
6. Broken links
Broken links are not only bad from an SEO perspective, but they can also affect the user experience on your site.
You won’t want any of your readers to come to the “404 Not Found” page. It just creates a bad first impression and the user may never come back to your site again .This is why you should regularly check for broken links on your site and fix them as they appear on your site.
Fortunately, there is a simple solution to this problem if your site is running on WordPress. you need to install free Broken Link Checker plugin. After activating the plugin, it will scan your entire site every 72 hours for broken links. You will receive an email notification when the plugin finds broken links on your site and you can quickly fix them.
Bonus Tip ✨😎✌
In 2014, Google confirmed that SSL certificates, also known as HTTPS encryption, are now a ranking signal. So, if you are considering getting an SSL certificate for your website, now is the time to upgrade, not only for stronger security but also for SEO. I recommend Namecheap SSL certificates if you are looking for a cheap but effective SSL implementation.
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