SEO vs SEM vs PPC 2023 – TVDIT

Aug 25, 2022 | DIGITAL MARKETING | 0 comments

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In this blog you will learn difference between SEO vs SEM and SEM vs PPC. But before there little intro of these terms that ready your mind .

Which is best for your business? Let’s read below and choose one of the best options for your business.

In this blog we will provide you with the high level view that means all differences in one ( in the form of table).

There is no one digital marketing strategy that fits all businesses. Our digital marketing team should be able to help you figure out what is best for your business and goals.

SEO, SEM, and PPC are all important marketing strategies, and it can be hard to decide which one is best for your business. Let’s take a closer look at each one:


First we have to know what SEO,SEM and PPC are.

What is SEO?

What is Seo

SEO is Search Engine Optimization which is the process of obtaining traffic, organic, exposition, or natural search info in search engines.

When a user types in a search term, the search engine will display the most appropriate sites first. The higher a website ranks, the more likely people are to hit it.

SEO is a prolonged process that requires a lot of hard work and commitment. The first step is to identify and earmark the keywords that your website should be concentrating on.

Once you have recognized the suitable keywords, you need to create content that is optimized for those keywords. Finally, you need to make sure that your website is easy to access and browse, and that the Search Engine spiders can index your content.

SEO have four steps

What is SEM ?

What is sem

SEM is Search Engine Marketing, the many other forms of digital marketing payers are only charged when their ad is clicked, hence the name Pay-Per-Click.

The aim of search engine marketing is to provide users with information they need when they are most likely to want it, making PPC advertising a less intrusive form of digital marketing than other types.

SEM digital marketing courses will vary depending on the specific needs of your business. However, some key points to consider when beginning this course would include learning about the different (SEM) techniques that are available to your business, understanding the importance of keyword research, and learning how to create effective online marketing campaigns.

Once you have a basic understanding of SEM digital marketing, you will be able to develop and execute effective online marketing campaigns that will help your business grow.

By learning the basics of SEM digital marketing, you will be on your way to becoming an expert in this field.

What is PPC ?

what is ppc

PPC is Pay Per Click in which business people pay a fee each time one of their ads is clicked. It is a way of buying visits to your website, rather than set out to earn those visits organically.

PPC ads are usually the banners you see on the sides of a window when you search, and often the first listings you’ll see in search engine results. They’ll be marked as ads or sponsored results. Some websites also offer PPC opportunities.

PPC has the most popular Search engine advertising forms.

Advertisers can pay for their ads to be placed in a search engine’s sponsored links. This only happens when someone searches for a keyword that is related to the advertiser’s business.

Every time our ad is clicked, sending a visitor to our website, we  have to pay the search engine a small fee.

PPC advertising involves

  • Keyword research: Find what your customers are searching for
  • Bid setting: Decide how much you want to pay for a click
  • Ad creation: Create a compelling and relevant ad
  • Audience targeting: Choose who should see your ad

Difference SEO vs SEM

seo vs sem vs ppc

SEO and SEM wood cubes 3d rendering in a yellow background

Is that SEO focal point is getting traffic from organic search, whereas SEM focal point is getting traffic from organic and paid search. Basically General SEO, Paid Marketing.


Brand grasp Yes No
Traffic potential Unlimited Limited
Keyword opportunities Unlimited Limited
Cost per click Free Paid
Value over time High Low
Testing market fit No Yes
Marketing strategy Inbound Outbound and Inbound
Subdivision Low High
Chase/Tracking Low High
Actual results No Yes

Difference SEM vs PPC 

seo vs sem vs ppc

PPC and SEM are not the same thing, despite having many similarities. It can be said that PPC is a part of SEM, but SEO is not particularly related to either of them.

Over time, there has been much confusion about the use of these digital marketing terms, to the point where two of them are now often considered to be one and the same.


Method Uses keywords that are searched frequently on search engines. Advertise the services on search engines.
Difficulty Requires a lot of research on keywords. Easier than SEM to gain traffic.
Display of the result Improves the ranking of a website on SERPs. Makes services visible on SERPs through ads.
Time Shows results slower Shows results quicker.
Impression Brings long-lasting organic traffic. Brings traffic until the ads are being run.
Cost Less cost High Cost

 Here are the three general rules:

SEO is best for informational keywords.

PPC is best for “hard to rank for” keywords.

PPC and SEO are best for ad-heavy keywords.


As marketers, it’s our responsibility to make sure we’re clear when explaining the meaning of marketing terms and how they’ll help our clients achieve their goals.

At Digital Nomads, we think it’s crucial that our clients understand immediately which strategies we have in mind to enhance their online presence and lead generation. We strive to ensure clear communication that aligns our expertise with the expectations of the companies we work with.

These help a business to get a lot of exposure by ranking higher in search engines and being visible to potential consumers through ads.


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