What is Seo? A Complete Guide of Search Engine Optimization 2023 -TVDIT

Aug 10, 2022 | DIGITAL MARKETING | 0 comments

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What is Seo?

SEO or search engine optimization  is the practice of increasing organic traffic to search engine results pages (SERPs). Also known as organic search or listing. If you want to rank first for all your keywords, you need to apply search engine optimization to improve your ranking.

Let’s say you started a blog about Best CCTV Camera in Dubai, but your site isn’t ranking well in  organic search results. This happens for several reasons.

  1. Your webpage load time is slow
  2. Your website doesn’t have a good user experience
  3. Your website is de-indexed by mistake
  4. Your competitors have better content
  5. You use weak keywords
  6. You use poor link building practices

To rank well in the SERPs, you need to understand how search engines work. In this article, you will learn how Google ranks websites, different types of SEO, and different SEO techniques you can use to improve your rankings.

What is Black Hat SEO?

What is Black Hat SEO

Black hat SEO refers to practices that violate search engine terms of service. This may improve the page’s ranking on search engine results pages (SERPs) for a while, but may result in search engines or affiliate sites being banned for violating the search engine’s terms of use. Some of the black hat techniques or practices for search engine optimization include

  • Keyword Stuffing
  • Link Manipulation
  • Creating articles, pages, or site landing pages with duplicate content

What is White Hat SEO?

white hat seo

White hat SEO generally refers to a search engine optimization strategy that complies with the terms and conditions of a search engine. As the name suggests, white hat SEO is the opposite of black hat SEO. White hat SEO practices such as:

  • Creating original quality content and services
  • Mobile-friendly website
  • Use of clear and keyword-rich meta tags

It will improve your search rankings on a SERP, and also maintain the integrity of your website.

Benefits of Seo

  • Increases Organic Discovery & High-Quality Website Traffic. …
  • Offers Impressive ROI. …
  • Improves Credibility & Trust. …
  • Provides 24/7 Promotion. …
  • Targets the Entire Marketing Funnel. …
  • Reaches Your Entire Target Audience. …
  • Optimizes User Experience. …
  • Enhances PPC Success

Types of SEO

If you want to rank for a particular keyword on Google, you need to apply SEO. There are two strategies for this:

  • On-page SEO
  • Off-page SEO

For On Page seo and Off Page seo,see our next Article

Search engine optimization vs Search engine Marketing

Before continuing this article “What is Search Engine Optimization?” , it’s worth highlighting something that confuses many people: the difference between SEO and search engine marketing. Both are essential components of any successful digital marketing campaign, and search engine optimization is actually a subset of search engine marketing. The main difference (which we’ll cover in detail here) is that search engine marketing uses paid search engine ads to target a specific demographic.

How Does Google Rank Websites?

Site ranking mainly depends on the competition between your page and other pages for a given keyword. Pages that follow best practices outperform other competitor pages and rank well for those keywords. Search engines like Google follow three basic steps to rank websites. They are:


The search engine has a spider or bot that scans a website and copies all of its content and stores it in the search engine’s index.


Indexing is a method of adding web pages to Google’s search results. If your website is not indexed by search engines, no one will be able to find your website.


When you type in Google, the most relevant sites (in the index) will appear in the search results. These results are based on multiple factors such as the user’s location, language, experience, etc.


To make sure your site stands out from the millions of others, you need to go beyond SEO and start your own SEO strategy. Simplilearn’s Advanced Search Engine Optimization  courses help you become an industry-ready SEO professional from day one. You will be able to master many aspects of SEO, including the process of organically driving website traffic through keyword and search management, on-page and off-page optimization, link building, lead generation URL, SEO analysis and more. Extensive project experience to prepare you to manage your own inbound marketing program.

Contact TVDIT TECH LLC for more details and consultation. Tvdit Expert help you in these regards

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