Before discussing About powerful marketing funnel .Let’s clear the concept about marketing funnel.
What is The Concept of a Marketing Funnel?
A marketing funnel is used in Digital Marketing to visualize the customer journey starting from initial awareness and ending on purchase stage. If you have a great product or offer incredible service, but you’re not generating leads or making sales, you need to delve into the world of marketing funnels. If your business is on track and you haven’t delved into the marketing funnel, this post will help you maintain and even increase your sales.
Why Do You Need Powerful Marketing Funnel?
Marketing funnel allows you to map the buyer’s journey to various stages or steps. You can desire a marketing strategy at every step. If you want maximum results, the funnel helps to organize your marketing efforts more closely. This effort allows you to contact the right people at the right time using the right marketing strategy.
The powerful marketing funnel can help you save time, money, and energy by focusing on your activities. Using a marketing funnel to increase your marketing ROI is a brilliant idea.
Another advantage of using a marketing funnel is that it is effective. Marketers around the world can use marketing funnels to demonstrate the effectiveness of increasing conversion rates. They help attract and transform more customers by guiding qualified prospects to the funnel.
Examples of Digital Marketing Strategies to increase brand awareness are search engine optimization and paid online advertising. Optimizing blog posts and other website content with keywords and phrases your customers search for increases traffic to your website, increasing brand awareness and sales potential.
Now you know the importance of marketing funnels and how they can help you get the best marketing ROI. Now all you have to do is create a funnel and see the results directly.
Stages of Powerful Marketing Funnel:
There are four stages of the marketing funnel, the simplified method is the four stage model called AIDA. AIDA’s way of working is to track the entire process of a customer from meeting interaction to conversion.
The marketing funnel works step by step, from the wide top of the funnel section that attracts a lot of people, to the narrow central section (center of the funnel) to the even down narrower bottom section (bottom of the funnel) that is populated by serious buyers:
4 Stages of Powerful Marketing Funnel Discussed Below:
Stage 1: Awareness
In the awareness stage, potential customers may be aware of their problem. They may also know solutions to some problems, but not where and how to solve those problems.
Through this stage attract prospects, and show them what you have to offer:
- Create a landing page and infographic that introduces your brand product and services to new visitors.
- Share posts on social media that highlight unique selling propositions.
- Use paid advertising on social media and in podcasts that are relevant to your target audience.
Stage 2: Interest
When potential customers see their problems, they will look for ways to solve them. When they come up with a possible solution, they usually show an interest in a product or service by looking up or asking more about the product or service.
Stage 3: Desire
In step 3, they already have some information about your brand or service provider to help them solve the problem. They are here to evaluate and compare brands / competitors to find the best brand / competitor for their needs.
Stage 4: Action
This is the final stage of the customer’s funnel journey. Therefore, they completed the survey and comparison here and finally decided which service provider or supplier to buy.
3 Basic Tools to Increase Conversions Throughout The Funnel:
Here are three tools that provide qualitative data that you can use to increase conversions across your marketing funnel.
- Heatmaps: To understand user behavior
- Session recording: To understand individual journey
- Surveys: To get user feedback
There is no doubt that building sales and marketing channels according to the above process can be a difficult task. This is not a job you can do in a day. As long as your business is still functioning, you will want to do this job. This is not an easy task, but it is one of the few ways you can significantly improve efficiency and productivity when completing a transaction.
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